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The Making of the Super Bowl by Don Weiss,

Title: The Making of the Super Bowl PB Author: Weiss ISBN:0071429492 Category: Sports/Football Trim Size:6 x 9 UPC:639785414896 Price: $16.95 [on front cover] "The definitive Super Bowl book. . . . A dramatic story." --Los Angeles Times [back cover] "A wonderful book. . . . Takes you through the merger with the American Football League in 1966, the beginnings of the Super Bowl, price of super bowl ads and all of the things that went on behind the scenes. Weiss . . . has some interesting tales to tell." --Boston Globe "Weiss was one of the NFL's unsung heroes, yet his influence is evident each year. As chief of operations at every Super Bowl, Weiss helped expand the game to the worldwide spectacle it is today. This book takes readers backstage to reveal how the event has grown." --USA Today The Making of the Super Bowl is an unprecedented behind-the-scenes look into the history of Super Sunday, the inner workings of the National Football League, price of super bowl ads and one man's place in the middle of it all. A legend in his own time, Don Weiss was the executive director of the NFL price of super bowl ads and the man in charge of game-day operations for every Super Bowl played. In this book he offers a riveting chronicle of this ultimate sports extravaganza, from its humble beginnings in a New York City boardroom, through 36 years on the gridiron, to its position of triumph in the hearts of fans worldwide. Don Weiss was the NFL's public-relations director for 12 years, an executive director of the NFL for 17 years, price of super bowl ads and the man in charge of operations for every Super Bowl game until his death in September 2003. Weiss saw it all--from the merger of the NFL price of super bowl ads and the AFL, to the launch of the Super Bowl, to thebirth of "Monday Night Football." His story is unique, price of super bowl ads and his passion price of super bowl ads and incredible dedication to the game will always be remembered in the history of football.
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